80A-
Sophistication Index

hastingsinsurance.com

Attorneys 1 hastingsinsurance.com

hastingsinsurance.com is a personal injury law firm with a A- technology grade. Key investments include Salesforce for crm, Litify for case management & Crazy Egg for analytics. Within the Retention Innovators segment (1,852 firms), hastingsinsurance.com ranks #246 and outperforms 87% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
86.7% Percentile
#246 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 15 tools detected
Case Management 1
CRM 1
Email Infrastructure 2
Email Marketing 1
Email Security 1
JS Library 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
ahead
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Zimmerman & Frachtman, P.A. 24.0 98.1% Conversion-Focused Firms
hollingtonlawfirm.com 34.5 98.1% Retention Innovators
Citizensfla 46.0 97.4% Retention Innovators
Thebenefitsboss 47.0 97.4% Retention Innovators
North Texas Law, PLLC 23.0 97.4% Conversion-Focused Firms
Unquoting 49.5 97.4% Retention Innovators
Ibpinsurance 13.5 96.9% Minimalist Tech Users
Turnerins 17.5 96.9% Minimalist Tech Users
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Crazy Egg
Conversion
0%
Retention
60%
Mailchimp · Salesforce
2 enterprise-grade tools retention stack (Mailchimp, Salesforce)
Technology Opportunities used by peers
WordPress
63.4% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Local Competitors same state, similar size

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Misty
Misty Firm Data Analyst Top Law Dog