58C
Sophistication Index

harvardpilgrim.org

Attorneys 1 harvardpilgrim.org

harvardpilgrim.org is a personal injury law firm with a C technology grade. Key investments include Bing Ads for analytics, Google Workspace for email infrastructure & Font Awesome for fonts. Ranked #308 among 6,792 firms in the Basic Tech Adopters segment, harvardpilgrim.org outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
95.5% Percentile
#308 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 15 tools detected
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Yourfiscalfitness 35.5 99.9% Basic Tech Adopters
Crivello, Nichols & Hall, S.C. 26.8 99.9% Awareness Leaders
baldwinvalleylaw.com 19.5 99.9% Awareness Leaders
Johnstonlaw 30.8 99.9% Awareness Leaders
Law Offices of David P. Lowe 29.0 99.9% Awareness Leaders
Aiunited 24.3 99.9% Awareness Leaders
Kishish Law Group 20.3 99.9% Awareness Leaders
Insurify 18.5 99.9% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
60%
Hotjar · Microsoft Clarity
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size

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