34F
Sophistication Index

Robert Harrison & Associates PLC

HQ Bloomfield Hills, MI#5 of 14 harrisonlawoffice.com Tel 2482831600

Robert Harrison & Associates PLC is a Bloomfield Hills, Michigan-based personal injury firm running 12 technologies across 9 categories. Key investments include Cloudflare Web Analytics for analytics, Gravity Forms for forms & WordPress for cms. Robert Harrison & Associates PLC is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
47.7% Percentile
#3552 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ratecrushers 15.5 100.0% Awareness Leaders
Peter Ventura Attorney at Law 38.5 100.0% Basic Tech Adopters
Delfino Green & Green 28.0 100.0% Basic Tech Adopters
Barrett Legal PLLC 15.5 100.0% Awareness Leaders
The Law Offices of Sharita Blacknall PC, 15.5 100.0% Awareness Leaders
Lacayo Law Firm, P.A. 14.5 100.0% Awareness-Only Firms
April Injury Law 14.5 100.0% Awareness-Only Firms
vsattorney.com 21.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
33.5 F — Bloomfield Hills you
Mike Morse Law Firm 95.0 A+ 356 Southfield
Sommers Schwartz PC 83.3 A- 149 Southfield
Buckfire Law 93.8 A+ 129 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph
Office Locations 1 offices
Headquarters
Bloomfield Hills, MI
40950 Woodward Ave Ste 100, 48304-5124

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