10F
Sophistication Index

The Harkness Law Firm

Meridian Township General Practice, Divorce, and Criminal Defense Attorneys

HQ Meridian Charter Township, MI#3 of 3 harknesslawpllc.com Est. 2009

The Harkness Law Firm is a Meridian Charter Township, Michigan-based personal injury firm running 12 technologies across 9 categories. Key investments include Google Analytics for analytics, GoDaddy Website Builder for cms & Google Workspace for email infrastructure. The Harkness Law Firm is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
43.8% Percentile
#4049 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 12 tools detected
Email Infrastructure 2
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Michael & Associates, P.C 32.0 100.0% Basic Tech Adopters
Ardina Law 40.5 100.0% Basic Tech Adopters
Ayuda 32.0 100.0% Basic Tech Adopters
Libertyunitedinsurance 33.0 100.0% Basic Tech Adopters
The Sorenson Law Firm 28.0 100.0% Basic Tech Adopters
Fenimore Injury Law - Michael E. Fenimore, P.A. 39.5 100.0% Basic Tech Adopters
Barrios & Machado 27.0 100.0% Basic Tech Adopters
Reifman Law Firm, P.L.L.C. 29.0 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
10.5 F — Meridian Charter Township you
Mike Morse Law Firm 95.0 A+ 356 Southfield
Sommers Schwartz PC 83.3 A- 149 Southfield
Buckfire Law 93.8 A+ 129 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph
Office Locations 1 offices
Headquarters
Meridian Charter Township, MI
4121 Okemos Road, 48864

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