76A
Sophistication Index
14 tech signals

Hales & Sellers, PLLC

Contact Hales & Sellers, PLLC, at 469-304-2819 in Dallas. Estate planning, probate, business, and funeral home negligence.

Attorneys 1 halesandsellers.com
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Hales & Sellers, PLLC is a personal injury law firm with a A technology grade. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. Within the Conversion-Focused Firms segment (5,831 firms), Hales & Sellers, PLLC ranks #1255 and outperforms 78% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
78.5% Percentile
#1255 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
CMS 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Firms with Similar Tech ?
FirmScoreSimilaritySegment
Haven Law 75.5 100.0% Conversion-Focused Firms
T.J. Smith, Attorney at Law 75.5 100.0% Conversion-Focused Firms
Atwelllaw 75.5 99.7% Conversion-Focused Firms
Tabak Mellusi & Shisha LLP 75.5 99.7% Conversion-Focused Firms
Baritz KBK Law Group, LLC 75.5 99.7% Conversion-Focused Firms
Klinger, Robinson & Ford, LLP 75.5 99.7% Conversion-Focused Firms
Fogarty Law Group PLLC 75.5 99.7% Conversion-Focused Firms
Law Office of Robert Beatty-Walters | Law Office of Robert Beatty-Walters 75.5 99.7% Conversion-Focused Firms
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Websites ?
FirmScoreMatchLocation
Lovelace Law, PC 71.8 75.5% Fort Worth, TX
Henry Hill Firm 38.5 71.2% NoneNone
The Hatchett Law Firm 36.0 71.0% Houston, TX
Thomas Law Firm 10.5 70.2% NoneNone
Starr Law Firm 14.5 69.8% Plano, TX
Hanshaw Kennedy Hafen Llp. 28.0 69.7% Frisco, TX
Deans Stepp Law, LLP 77.0 68.9% Dallas, TX
Showalter Law Firm 68.7% Richmond, TX
Funnel Coverage 3/4 stages
Awareness
80%
All in One SEO · Facebook Pixel · Google Analytics
Engagement
40%
Microsoft Clarity
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
55.6% of Conversion-Focused Firms
51.9% of Conversion-Focused Firms
50.2% of Conversion-Focused Firms
48.2% of Conversion-Focused Firms
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

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Misty
Misty Firm Data Analyst Top Law Dog