92A+
Sophistication Index

Gingras, Thomsen & Wachs, LLP

HQ Madison, WI#1 of 19 gtwlawyers.com Tel 6088070039
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Gingras, Thomsen & Wachs, LLP is a Madison, Wisconsin-based personal injury firm running 16 technologies across 12 categories. Key investments include Google Analytics for analytics, ApexChat for chat & intake & Contact Form 7 for forms. Ranked #47 among 1,852 firms in the Retention Innovators segment, Gingras, Thomsen & Wachs, LLP outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
97.5% Percentile
#47 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 16 tools detected
Call Tracking 1
Chat & Intake 2
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Practice Management 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
ahead
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
texaslegaladvice.com 75.8 99.0% Conversion-Focused Firms
Ranz Injury Law, PLLC 79.5 98.5% Retention Innovators
Karl Truman Law Office 93.8 98.5% Conversion-Focused Firms
Malloy Law Offices 82.5 98.3% Conversion-Focused Firms
caseyshomolaw.com 69.5 98.2% Conversion-Focused Firms
Mann, Wyatt & Tanksley Injury Attorneys 80.5 98.2% Conversion-Focused Firms
The Reinartz Law Firm, LLC 76.5 98.2% Conversion-Focused Firms
Shane Smith Law 75.0 98.2% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
96%
ApexChat · Blazeo · Contact Form 7 · Microsoft Clarity
Conversion
40%
CallTrackingMetrics
Retention
40%
Lawmatics
4 paid tools full-funnel coverage conversion stack (CallTrackingMetrics) retention stack (Lawmatics)
Technology Opportunities used by peers
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
91.8 A+ — Madison you
Hupy and Abraham 92.0 A+ 115 Milwaukee
Keller Swan Injury Attorneys 73.5 B 45 Neenah
Nicolet Law Office 77.5 B+ 35 Hudson
Rozek Law Offices, S.C. 0 F 23 Madison
Cannon & Dunphy, S.C. 66.0 B- 18 Brookfield
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Madison, WI
8150 Excelsior Dr, 53717

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