What technology does Grayinsco use?

Grayinsco uses 14 technologies across 14 categories. Key tools include Google Analytics, Apple Business Chat, WordPress & Google Workspace.

How does Grayinsco rank among PI law firms?

Grayinsco ranks #188 out of 7,198 firms in the Awareness-Only Firms segment with a 42.5 Sophistication Index (B grade), outperforming 97% of personal injury firms nationally.

What is Grayinsco's digital marketing strategy?

Grayinsco covers 2 of 4 marketing funnel stages: Awareness & Engagement. This focused approach earns a B technology grade.

What firms are similar to Grayinsco?

Firms comparable to Grayinsco include The Law Office of John J. Stanton, Albertson & Davidson, LLP, Campbell & Associates Law & The Law Office of Christopher H. Fitzgerald. These firms share similar size and market position.

Sophistication Index

14 tech signals

Grayinsco

grayinsco.com

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Grayinsco is a personal injury firm running 13 technologies across 13 categories. On the technology side, the firm uses Google Analytics for analytics, Apple Business Chat for chat & intake & WordPress for CMS. Within the Awareness-Only Firms segment, Grayinsco ranks #64 of 7,198 — ahead of 99% of PI firms nationally on technology investment.

Technology Stack 14 tools detected

Analytics 1

Google Analytics

Chat & Intake 1

Apple Business Chat

CMS 1

WordPress

Email Infrastructure 1

Google Workspace

Email Security 1

Mimecast

Fonts 1

Font Awesome

JS Library 1

jQuery

Page Builder 1

Avada

Programming Language 1

PHP

Security 1

Duo Security

SEO 1

Yoast SEO

Structured Data 1

Schema.org (LocalBusiness)

video_conferencing 1

Cisco Webex

Web Server 1

nginx

Tech Investment Profile vs. national peers

Firms with Similar Tech ?

Firm	Score	Similarity	Segment
Spilman Thomas & Battle, PLLC	25.0	98.8%	Awareness Leaders
Kightlinger & Gray	29.0	98.8%	Awareness-Only Firms
Jones, Skelton & Hochuli	29.0	98.3%	Awareness-Only Firms
Pyrongroup	30.0	97.2%	Awareness Leaders
Tracy Police Dept	24.0	97.2%	Awareness-Only Firms
Peterson Bernard	24.0	97.1%	Awareness-Only Firms
Chilivis Grubman LLP	29.0	97.1%	Awareness-Only Firms
Lach Injury Law	17.5	97.0%	Awareness-Only Firms

Firm	Score	Similarity	Segment
The Shamsi Law Firm APC	58.5	100.0%	Conversion-Focused Firms
Greathouse Trial Law, LLC	58.5	100.0%	Conversion-Focused Firms
blaskaholm.com	54.0	100.0%	Basic Tech Adopters
Tobin, Kessler, Greenstein, et al	50.0	100.0%	Basic Tech Adopters
Wites & Rogers	65.5	100.0%	Conversion-Focused Firms
Mara Law Firm	58.5	100.0%	Conversion-Focused Firms
Cordisco & Saile, LLC	75.5	99.0%	Retention Innovators
Reynaldo L. Diaz	38.5	98.5%	Basic Tech Adopters

Gap Analysis vs. segment centroid

Analytics

behind

Advertising

behind

Intake

ahead

CRM / Case

behind

SEO

ahead

Content

ahead

Platform

on-par

Your firm Segment avg

Firms with Similar Websites ?

Firm	Score	Match	Location
Nipgroup	91.0	68.7%	Woodbridge, NJ
Arizonagroup	54.8	68.2%	NoneNone
Protectiveinsurance	13.5	68.0%	NoneNone
Thegeorgeagency	13.5	67.0%	Fishers, IN
Insureintegrity	29.0	66.5%	NoneNone
Collierinsurance	9.5	66.2%	NoneNone
Wangins	10.5	66.1%	NoneNone
RSUI	49.0	66.0%	NoneNone

Firm	Score	Blend	Segment
Arizonagroup	54.8	85.0%	Basic Tech Adopters
Fcisonline	28.0	84.7%	Awareness-Only Firms
Wisg	38.5	84.4%	Minimalist Tech Users
Greenwoodinsurance	14.5	84.1%	Awareness-Only Firms
RSUI	49.0	83.9%	Retention Innovators
Thegrigggroup	30.0	83.8%	Awareness Leaders
Nwinsurance	39.5	83.8%	Retention Innovators
Cuiagency	18.5	83.8%	Awareness-Only Firms

Funnel Coverage 2/4 stages

Awareness

60%

Google Analytics · Yoast SEO

Engagement

40%

Apple Business Chat

Conversion

Retention

Technology Opportunities used by peers

Microsoft 365

48.3% of Awareness-Only Firms

Google Tag Manager

24.4% of Awareness-Only Firms

Google reCAPTCHA

13.4% of Awareness-Only Firms

Elementor

12.8% of Awareness-Only Firms

Local Competitors same state, similar size

Firm	Score	Grade	Attys
Grayinsco	42.542	B	1	you
The Law Office of John J. Stanton	74.574	A	1
Albertson & Davidson, LLP	85.385	A+	1
Campbell & Associates Law	84.584	A+	1
The Law Office of Christopher H. Fitzgerald	00	F	1
Bratcher Gockel Law, LC	00	F	1

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