82A-
Sophistication Index

Geherin Law Group

The Geherin Law Group, PLLC, in Ann Arbor, Michigan, is a personal justice law firm which exclusively handles civil, criminal and license restoration cases throughout Southeastern Michigan. When a per…

HQ Ann Arbor, MI#1 of 15 Attorneys 12 glgmichigan.com Tel +1-947-207-1164
Criminal Defense Personal Injury Wrongful Death
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Geherin Law Group operates 12 offices across MI & Michigan, backed by 17 technologies spanning 15 categories. Key investments include Google Analytics for analytics, Intaker for intake software & All in One SEO for seo. The firm has 2 attorneys & 12 office locations, handling Criminal Defense, Personal Injury, Wrongful Death cases. Ranked #439 among 5,831 firms in the Conversion-Focused Firms segment, Geherin Law Group outperforms 92% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
92.5% Percentile
#439 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
accessibility 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Forms 1
Intake Software 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Jolley & Jolley 60.0 100.0% Basic Tech Adopters
Byrd Davis Alden & Henrichson, 66.0 100.0% Conversion-Focused Firms
Law Offices of Brent W. Caldwell 76.5 100.0% Conversion-Focused Firms
aminovlawgroup.com 67.5 100.0% Conversion-Focused Firms
South Atlanta Injury Lawyers 75.0 100.0% Conversion-Focused Firms
Legacypartnersinsurance 82.5 100.0% Conversion-Focused Firms
Cunningham & Mears 64.0 100.0% Conversion-Focused Firms
gallivanlawfirm.com 71.0 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
All in One SEO · Google Analytics · Google Tag Manager
Engagement
40%
WPForms
Conversion
60%
CallRail · Intaker
Retention
0%
3 paid tools conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
81.5 A- 12 Ann Arbor you
Giroux Pappas Trial Attorneys 70.3 B 17 Southfield
McKeen & Associates 74.5 B 16 Detroit
Kirk, Huth, Lange & Badalamenti, PLC 0 F 14 Clinton Township
Robert C. Gardella, PLLC 64.0 C+ 13 Brighton
Goodwin & Scieszka 73.5 B 13 Birmingham
Attorney Roster 2 found
NameLocationPractice
Daniel T. Geherin Ann Arbor, Michigan personal-injury

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