48D
Sophistication Index

Frasier and Griffin

Rosensteel Fleishman is a law firm based in Charlotte, NC that specializes in personal injury cases, including car accidents, medical malpractice, wrongful death, DUI and DWI offenses. They provide ex…

HQ Durham, NC#7 of 25 Attorneys 1 frasierandgriffin.com Tel 9196804039

Frasier and Griffin is a Durham, North Carolina-based personal injury firm running 13 technologies across 10 categories. Key investments include Facebook Pixel for analytics, Intaker for intake software & TrustIndex for reviews. Frasier and Griffin is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
21.9% Percentile
#4555 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Email Infrastructure 1
Intake Software 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Reviews 1
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
ogletreeabbott.com 63.5 100.0% Conversion-Focused Firms
Cowboy Country Criminal Defense 64.5 100.0% Conversion-Focused Firms
Vasilaros 57.0 100.0% Conversion-Focused Firms
workerscomp.com 63.5 100.0% Conversion-Focused Firms
The Law Offices of A.K. Esquire, PLLC 53.0 100.0% Conversion-Focused Firms
Westmoreland, Patterson, Moseley & Hinson LLP 57.0 100.0% Conversion-Focused Firms
margoliuslaw.com 43.5 100.0% Basic Tech Adopters
Udall Shumway PLC 73.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
47.5 D 1 Durham you
Law Offices of C. Douglas Maynard, Jr., PLLC 66.0 B- 10 Winston Salem
Brent Adams & Associates 52.0 C- 10 Raleigh
Chandler Volta 61.0 C+ 10 Charlotte
The Devin Law Firm, P.A. 36.3 F 10 Charlotte
Fisher Stark P.A. 24.0 F 10 Asheville
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Durham, NC
100 E Parrish St Ste 350, 27701-3336

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Misty Firm Data Analyst Top Law Dog