73B
Sophistication Index

Udall Shumway PLC

Udall Shumway PLC is a full-service law firm providing professional representation and specialized expertise for a complete range of matters. They serve individuals, families, businesses, schools, and…

HQ Mesa, AZ#5 of 33 udallshumway.com Tel 4804615300 Est. 1965
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Founded in 1965, Udall Shumway PLC combines 61 years of personal injury experience with a 10-tool technology stack across 9 categories. Key investments include Google Analytics for analytics, Smith.ai for intake software & Contact Form 7 for forms. Within the Conversion-Focused Firms segment (5,831 firms), Udall Shumway PLC ranks #1536 and outperforms 74% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
73.7% Percentile
#1536 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 10 tools detected
accessibility 1
CMS 1
Email Infrastructure 1
Forms 1
Intake Software 1
Page Builder 1
Performance 1
Security 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
ogletreeabbott.com 63.5 100.0% Conversion-Focused Firms
Cowboy Country Criminal Defense 64.5 100.0% Conversion-Focused Firms
Vasilaros 57.0 100.0% Conversion-Focused Firms
workerscomp.com 63.5 100.0% Conversion-Focused Firms
The Law Offices of A.K. Esquire, PLLC 53.0 100.0% Conversion-Focused Firms
Westmoreland, Patterson, Moseley & Hinson LLP 57.0 100.0% Conversion-Focused Firms
margoliuslaw.com 43.5 100.0% Basic Tech Adopters
Perrin Law PLLC Injury & Accident Lawyer 58.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
40%
Smith.ai
Retention
0%
conversion stack (Smith.ai)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
73.0 B — Mesa you
Palumbo Wolfe & Palumbo 13.5 F 69 Phoenix
Skousen Sksen Glbrndsen Ptence 68.5 B- 57 Mesa
Lamber Goodnow Injury Lawyers 54.5 C- 56 Phoenix
Plattner Verderame 82.3 A- 53 Phoenix
Kelly Law Team 33.8 F 52 Phoenix
Office Locations 1 offices
Headquarters
Mesa, AZ
30 W 1st St, 85201-6654

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