26F
Sophistication Index

Finkel Law Firm

HQ Columbia, SC#32 of 56 Attorneys 1 finkellaw.com Tel 8034700118
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Finkel Law Firm is a Columbia, South Carolina-based personal injury firm running 6 technologies across 5 categories. Key investments include Facebook Pixel for analytics, Microsoft 365 for email infrastructure & Scorpion for legal marketing. Within the Awareness Leaders segment (2,459 firms), Finkel Law Firm ranks #1064 and outperforms 57% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
56.8% Percentile
#1064 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 6 tools detected
Analytics 2
Facebook Pixel Google Analytics
Email Infrastructure 1
Microsoft 365
Legal Marketing 1
Scorpion
Structured Data 1
Schema.org (LegalService)
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Tisdell Law Firm 26.0 100.0% Awareness Leaders
teamjsglaw.com 36.5 100.0% Awareness Leaders
O'Neil Wysocki Family Law 26.0 100.0% Awareness Leaders
REMER&GEORGES-PIERRE 26.0 100.0% Awareness Leaders
Templeton Mims & Ward 36.5 100.0% Awareness Leaders
jkinglawfirms.com 36.5 100.0% Awareness Leaders
Holbrook Leavitt & Associates, PLLC 36.5 100.0% Awareness Leaders
Scott Law Firm 36.5 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Scorpion
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Finkel Law Firm 26.0 F 1 Columbia you
Lovely Law Firm 77.5 B+ 10 Myrtle Beach
Roden Law 58.5 C 9 Charleston
Goings Law Firm LLC 81.5 A- 9 Columbia
Law Office of Kenneth E. Berger 79.8 B+ 9 Columbia
Duffy & Young, LLC 82.3 A- 9 Charleston
Office Locations 1 offices
Headquarters
Columbia, SC
1201 Main St, 29201-3212

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Misty
Misty Firm Data Analyst Top Law Dog