82A-
Sophistication Index

Farm Bureau Insurance

fbinsmi.com
Claim Profile →

Farm Bureau Insurance is a personal injury law firm with a A- technology grade. Key investments include Salesforce for crm, Litify for case management & Cloudflare Web Analytics for analytics. Within the Retention Innovators segment (1,852 firms), Farm Bureau Insurance ranks #188 and outperforms 90% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
89.9% Percentile
#188 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 16 tools detected
Advertising 1
Case Management 1
Chat & Intake 1
CMS 1
CRM 1
Email Infrastructure 1
Email Marketing 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
ahead
CRM / Case
ahead
SEO
behind
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Iianc 75.0 98.1% Retention Innovators
Renegadeinsurance 83.3 97.5% Retention Innovators
Simplyinsured 53.0 97.3% Retention Innovators
Cronauer Law 76.0 97.2% Conversion-Focused Firms
Onedigital 69.3 97.2% Retention Innovators
Diller Law Llp. 78.8 97.2% Retention Innovators
Alliant 78.8 97.2% Retention Innovators
Valley Law 62.5 97.1% Retention Innovators
Funnel Coverage 3/4 stages
Awareness
100%
Facebook Pixel · Google Analytics · Google Tag Manager · Simpli.fi · The Trade Desk
Engagement
40%
LiveChat
Conversion
0%
Retention
60%
Salesforce · SendGrid
3 paid tools retention stack (Salesforce, SendGrid)
Technology Opportunities used by peers
Microsoft 365
64.4% of Retention Innovators
WordPress
63.4% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Local Competitors same state, similar size

No comparable firms found.

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim fbinsmi.com →