60C
Sophistication Index

Farrish Johnson LAW Office

A Mankato Law Firm with 120 years of experience and success representing clients throughout Minnesota with their complex legal matters. Call Southern Minnesota’s Premier Legal Resource at (507) 625-25…

HQ Mankato, MN#4 of 6 farrishlaw.com
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Farrish Johnson LAW Office is a Mankato, Minnesota-based personal injury firm running 15 technologies across 13 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & accessiBe for accessibility. Ranked #256 among 6,792 firms in the Basic Tech Adopters segment, Farrish Johnson LAW Office outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
96.2% Percentile
#256 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 15 tools detected
accessibility 1
CMS 1
Email Infrastructure 1
Email Security 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Isu Armac 54.5 100.0% Retention Innovators
halawoffice.com 32.0 100.0% Basic Tech Adopters
The Shrable Law Firm 34.5 100.0% Basic Tech Adopters
Nelson & Fraenkel 37.0 100.0% Basic Tech Adopters
bizlawpro.com 34.5 100.0% Basic Tech Adopters
Moore, Christoff & Siddiqui, PLLC 34.5 100.0% Basic Tech Adopters
The Crone Law Firm Plc. 34.5 100.0% Basic Tech Adopters
lawyerhelp4u.com 37.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
59.5 C — Mankato you
Super Lawyers 24.0 F 32 Eagan
TSR Injury Law 82.5 A- 29 Bloomington
SiebenCarey Personal Injury Law 49.0 D 20 Minneapolis
OFT Law PLLC 72.0 B 17 Minneapolis
Collins, Buckley, Sauntry & Haugh, Pllp 64.0 C+ 17 Saint Paul
Office Locations 1 offices
Headquarters
Mankato, MN
1907 Excel Dr, 56001

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