What technology does Edwards Kirby, LLP use?

Edwards Kirby, LLP uses 12 technologies across 8 categories. Key tools include Facebook Pixel, Google Analytics, WordPress, Google Workspace, Microsoft 365 & Gravity Forms.

How does Edwards Kirby, LLP rank among PI law firms?

Edwards Kirby, LLP ranks #2767 out of 6,792 firms in the Basic Tech Adopters segment with a 35.5 Sophistication Index (F grade), outperforming 59% of personal injury firms nationally.

How many attorneys does Edwards Kirby, LLP have?

Edwards Kirby, LLP has 2 attorneys & 12 offices across NC & North Carolina.

What is Edwards Kirby, LLP's digital marketing strategy?

Edwards Kirby, LLP covers 2 of 4 marketing funnel stages: Awareness & Engagement. This focused approach earns a F technology grade.

What firms are similar to Edwards Kirby, LLP?

Firms comparable to Edwards Kirby, LLP in North Carolina include Mason, Mason, & Smith Attorneys at Law, Maurer Law, Horton & Mendez, Attorneys at Law, PLLC & Hunter & Everage. These firms share similar size and market position.

Edwards Kirby, LLP Uses Facebook Pixel & Gravity Forms

Edwards Kirby, LLP operates 12 offices across NC & North Carolina, backed by 12 technologies spanning 8 categories. Key investments include Facebook Pixel for analytics, Gravity Forms for forms & WordPress for cms. The firm has 2 attorneys & 12 office locations. Within the Basic Tech Adopters segment (6,792 firms), Edwards Kirby, LLP ranks #2767 and outperforms 59% of peers on technology adoption.

Technology Stack 12 tools detected

Analytics 3

Facebook Pixel Google Analytics Google Tag Manager

CMS 1

WordPress

Email Infrastructure 2

Google Workspace Microsoft 365

Forms 1

Gravity Forms

JS Library 1

jQuery

Programming Language 1

PHP

Structured Data 1

Schema.org (LegalService)

UI Framework 2

Bootstrap Tailwind CSS

Tech Investment Profile vs. peer average

Gap Analysis vs. segment centroid

Analytics

ahead

Advertising

behind

Intake

behind

CRM / Case

behind

SEO

ahead

Content

behind

Platform

behind

Your firm Segment avg

True Competitors by tech DNA similarity

Firm	Score	Similarity	Segment
HeplerBroom LLC	29.0	100.0%	Awareness Leaders
Hinkle	21.0	100.0%	Awareness Leaders
olsonlawfirmllc.com	14.5	100.0%	Awareness-Only Firms
Boucher	56.5	100.0%	Basic Tech Adopters
Smith, Welch, Webb & White,	15.5	100.0%	Awareness Leaders
Allcomins	29.0	100.0%	Basic Tech Adopters
Martin & Hillyer Associates	26.0	100.0%	Awareness Leaders
The Biker Lawyers	10.5	100.0%	Awareness-Only Firms

Funnel Coverage 2/4 stages

Awareness

80%

Facebook Pixel · Google Analytics · Google Tag Manager

Engagement

40%

Gravity Forms

Conversion

Retention

Technology Opportunities used by peers

Google reCAPTCHA

40.9% of Basic Tech Adopters

Contact Form 7

29.5% of Basic Tech Adopters

Elementor

21.1% of Basic Tech Adopters

YouTube

15.8% of Basic Tech Adopters

WPBakery

11.6% of Basic Tech Adopters

Local Competitors same state, similar size

Firm	Score	Grade	Attys	City
Edwards Kirby, LLP	35.5	F	11	Raleigh	you
Mason, Mason, & Smith Attorneys at Law	65.0	B-	15	Wilmington
Maurer Law	65.0	B-	15	Cornelius
Horton & Mendez, Attorneys at Law, PLLC	80.0	A-	15	Wilmington
Hunter & Everage	73.0	B	15	Charlotte
Woody White Law	77.0	B+	15	Wilmington

Attorney Roster 2 found

Name	Location	Practice

Winston S. Kirby	Charlotte, North Carolina	personal-injury

Office Locations 12 offices

Headquarters
Raleigh, NC

3201 Glenwood Ave, 27612

Asheville, North Carolina

Cary, North Carolina

Charlotte, North Carolina

Concord, North Carolina

Durham, North Carolina

Fayetteville, North Carolina

Greensboro, North Carolina

High Point, North Carolina

Raleigh, North Carolina

Wilmington, North Carolina

Winston-Salem, North Carolina

Edwards Kirby, LLP

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