68B-
Sophistication Index

Doar, Drill and Skow, S.C.

HQ New Richmond, WI#1 of 1 Attorneys 6 doardrill.com Tel 7152462211
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Doar, Drill and Skow, S.C. is a New Richmond, Wisconsin-based personal injury firm running 14 technologies across 10 categories. Key investments include Facebook Pixel for analytics, TrustIndex for reviews & CallRail for call tracking. The firm has 2 attorneys & 4 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Doar, Drill and Skow, S.C. ranks #1867 and outperforms 68% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
68.0% Percentile
#1867 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Reviews 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
iLawyer Marketing 71.0 100.0% Conversion-Focused Firms
Pattern Data 50.3 100.0% Basic Tech Adopters
Sherrod & Bernard, P.C. 57.5 100.0% Basic Tech Adopters
Injury Care Associates 45.5 100.0% Basic Tech Adopters
Lance D. Youd Attorney at Law 64.3 100.0% Conversion-Focused Firms
erlegalteam.com 57.5 100.0% Basic Tech Adopters
thegalvanlawfirm.com 52.0 99.6% Conversion-Focused Firms
Ciapro 35.5 99.6% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Hotjar · Microsoft Clarity
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
68.5 B- 6 New Richmond you
Law Office of Paul M. Marriett 33.5 F 10 Cudahy
Jeffrey M. Goldberg Law Offices 10.5 F 10 Milwaukee
Pemberton Personal Injury Law Firm 92.0 A+ 9 Baraboo
Fox & Fox Sc 32.0 F 9 Monona
Hammett, Bellin & Oswald, LLC 76.0 B+ 9 Neenah
Attorney Roster 2 found
NameLocationPractice
Matthew Biegert Milwaukee, Wisconsin personal-injury
Michael Brose Milwaukee, Wisconsin personal-injury
Office Locations 4 offices

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