53C-
Sophistication Index

The Law Office of Deidra N. Haynes

The Law Office of Deidra N. Haynes is an Indiana-based law firm specializing in family law and employment discrimination cases. With a passion for advocating for the voiceless, the firm provides legal…

HQ Indianapolis, IN#25 of 101 Attorneys 4 dnhlawllc.com

The Law Office of Deidra N. Haynes is a Indianapolis, Indiana-based personal injury firm running 13 technologies across 12 categories. Key investments include Facebook Pixel for analytics, Contact Form 7 for forms & CallTrackingMetrics for call tracking. The firm has 5 office locations. The Law Office of Deidra N. Haynes is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
28.8% Percentile
#4150 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Law Office of Mallon & Tranger 48.0 100.0% Conversion-Focused Firms
migliorelaw.com 46.0 100.0% Basic Tech Adopters
Mike Massey Law 34.5 100.0% Basic Tech Adopters
Advo Law, APC 34.5 100.0% Awareness-Only Firms
Potts & Potts - Car Accident Lawyers 51.0 100.0% Basic Tech Adopters
Mast Law Firm 40.5 100.0% Basic Tech Adopters
getjeff.com 42.0 100.0% Basic Tech Adopters
North American Risk Services 40.5 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
60%
Contact Form 7 · YouTube
Conversion
40%
CallTrackingMetrics
Retention
0%
conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
53.0 C- 4 Indianapolis you
Vaughan & Vaughan 64.5 C+ 10 Lafayette
Barsumian Armiger Injury Lawyers 38.5 F 10 Fishers
Poynter & Bucheri LLC 80.0 A- 9 Indianapolis
Avnet Law 34.5 F 9 Noblesville
Cohen & Malad Llp. 0.0 F 9 Indianapolis
Attorney Roster 1 found
NameLocationPractice
Deidra Haynes South Bend, Indiana personal-injury
Office Locations 5 offices

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