34F
Sophistication Index

Mike Massey Law

HQ Houston, TX#238 of 905 Attorneys 35 mytxwills.com Tel 7139038080

Mike Massey Law operates 36 offices across TX & Texas, backed by 11 technologies spanning 9 categories. Key investments include Facebook Pixel for analytics, GoDaddy Website Builder for cms & Google Workspace for email infrastructure. The firm has 36 office locations. Within the Basic Tech Adopters segment (6,792 firms), Mike Massey Law ranks #2957 and outperforms 56% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
56.5% Percentile
#2957 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
Email Infrastructure 1
Fonts 1
Page Builder 1
Programming Language 1
PHP
Scheduling 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Law Office of Mallon & Tranger 48.0 100.0% Conversion-Focused Firms
migliorelaw.com 46.0 100.0% Basic Tech Adopters
Advo Law, APC 34.5 100.0% Awareness-Only Firms
Potts & Potts - Car Accident Lawyers 51.0 100.0% Basic Tech Adopters
Mast Law Firm 40.5 100.0% Basic Tech Adopters
getjeff.com 42.0 100.0% Basic Tech Adopters
North American Risk Services 40.5 100.0% Basic Tech Adopters
Myers, Widders, Gibson, Jones & Feingold, L.L.P. 67.8 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
40%
Calendly
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F 35 Houston you
The Benton Law Firm 69.0 B- 51 Dallas
Doyle Dennis LLP Trial Lawyers 48.5 D 51 Houston
Burress Law 21.0 F 51 Mckinney
Doyle Dennis LLP Trial Lawyers 29.0 F 50 Houston
The Krist Law Firm 66.0 B- 50 Houston
Attorney Roster 1 found
NameLocationPractice
Mike Massey Wichita Falls, Texas personal-injury

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