40D
Sophistication Index

www.dickeyandersonlawfirm.com

dickeyandersonlawfirm.com Tel (866) 929-4466

www.dickeyandersonlawfirm.com is a Missouri-based personal injury firm running 8 technologies across 7 categories. Key investments include Google Analytics for analytics, CallRail for call tracking & Amazon CloudFront for cdn. www.dickeyandersonlawfirm.com is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
15.4% Percentile
#4933 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 8 tools detected
Analytics 1
Call Tracking 1
CMS 1
Email Security 1
Fonts 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Patterson Law Group 66.5 100.0% Conversion-Focused Firms
Wilson Law Offices, P.L. 29.5 100.0% Conversion-Focused Firms
The Stellute Law Firm 38.5 100.0% Basic Tech Adopters
Tigadvisors 27.0 100.0% Basic Tech Adopters
Law Office of Shaun T. Edwards 8.0 100.0% Minimalist Tech Users
Freedom Disability Lawyers 33.5 100.0% Conversion-Focused Firms
The Sampson Law Firm 29.5 100.0% Basic Tech Adopters
flcivilcounsel.com 47.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
40.0 D — you
Stark & Stark 44.5 D 72 Knob Noster
Brown & Crouppen Law Firm 69.8 B- 42 St. Louis
DiPasquale Moore 94.0 A+ 31 Kansas City
Peterson & Associate 82.5 A- 23 Kansas City
OnderLaw 92.8 A+ 23 Saint Louis

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