48D
Sophistication Index

The Law Office of Derek S. Ritchie

The Law Office of Derek S. Ritchie, PLLC provides outstanding legal service to clients throughout greater San Antonio in criminal defense and family law. The team brings their unique blend of client c…

HQ San Antonio, TX#28 of 114 Attorneys 1 derekritchielaw.com

The Law Office of Derek S. Ritchie is a San Antonio, Texas-based personal injury firm running 10 technologies across 7 categories. Key investments include Facebook Pixel for analytics, AudioEye for accessibility & Google Workspace for email infrastructure. Ranked #96 among 2,459 firms in the Awareness Leaders segment, The Law Office of Derek S. Ritchie outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness Leaders 2459 firms
96.1% Percentile
#96 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 10 tools detected
accessibility 1
Email Infrastructure 1
Fonts 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
on-par
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
VollorLawFirm 48.0 100.0% Awareness Leaders
personalinjurylawchicago.com 37.5 100.0% Awareness Leaders
thejusticeattorneys.com 48.0 100.0% Awareness Leaders
Shapiro Zwanetz & Lake 48.0 100.0% Awareness Leaders
Hester Law Group, Inc., P.S. 48.0 100.0% Awareness Leaders
Law Office of Darren O'Toole 48.0 100.0% Awareness Leaders
laslaw.com 37.5 100.0% Awareness Leaders
Morici, Figlioli & Associates 62.5 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
100%
Facebook Pixel · Google Analytics · Google Tag Manager · Scorpion · Simpli.fi
Engagement
0%
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Microsoft 365
51.2% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Cloudflare Web Analytics
14.0% of Awareness Leaders
All in One SEO
12.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
48.0 D 1 San Antonio you
Packard Law Firm 26.0 F 10 San Antonio
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
The Matthews Firm 9.5 F 10 Houston
Nemeroff Law Firm 33.5 F 10 Houston
Dobbs & Porter 64.0 C+ 10 Tyler
Office Locations 1 offices
Headquarters
San Antonio, TX
310 S North Saint Mary's Street, 78205

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Misty
Misty Firm Data Analyst Top Law Dog