30F
Sophistication Index

Drew Cooper & Anding

HQ Grand Rapids, MI#16 of 32 dca-lawyers.com Tel 6164548300

Drew Cooper & Anding is a Grand Rapids, Michigan-based personal injury firm running 10 technologies across 9 categories. Key investments include Google Analytics for analytics, Ninja Forms for forms & WordPress for cms. Drew Cooper & Anding is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
34.0% Percentile
#4482 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 10 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Dean Law Firm, LLC 37.5 100.0% Basic Tech Adopters
None 30.5 100.0% Basic Tech Adopters
Idahoinsuranceforless 30.5 100.0% Basic Tech Adopters
Hwphillips 24.0 100.0% Basic Tech Adopters
Stevens Martin Vaughn & Tadych, PLLC 30.5 100.0% Basic Tech Adopters
Saberinsurance 30.5 100.0% Basic Tech Adopters
Iuainsurance 30.5 100.0% Basic Tech Adopters
Brokersis 27.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Ninja Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
30.5 F — Grand Rapids you
Mike Morse Law Firm 95.0 A+ 356 Southfield
Sommers Schwartz PC 83.3 A- 149 Southfield
Buckfire Law 93.8 A+ 129 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph
Office Locations 1 offices
Headquarters
Grand Rapids, MI
80 Ottawa Ave NW Ste 200, 49503-2648

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