62C+
Sophistication Index

davislawgroupnc.com

Attorneys 11 davislawgroupnc.com
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davislawgroupnc.com is a personal injury law firm with a C+ technology grade. Key investments include Crazy Egg for analytics, Podium for chat & intake & Gravity Forms for forms. The firm has 11 office locations. Ranked #168 among 6,792 firms in the Basic Tech Adopters segment, davislawgroupnc.com outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
97.5% Percentile
#168 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 16 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Kurzman Law Group 58.0 100.0% Conversion-Focused Firms
Dawson Law Firm 55.0 100.0% Basic Tech Adopters
Harlan Hillier DiGiacco LLP 75.0 100.0% Conversion-Focused Firms
Gruenberg Kelly Della 53.0 100.0% Conversion-Focused Firms
brwlawyers.com 63.5 100.0% Conversion-Focused Firms
One Call Legal 66.0 100.0% Conversion-Focused Firms
sgklegal.com 53.0 100.0% Conversion-Focused Firms
Bosslegal 57.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
96%
Crazy Egg · Gravity Forms · Podium · YouTube
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Brian F Davis High Point, North Carolina personal-injury

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