36F
Sophistication Index

The Law Offices of David L. Carrier P.C.

Located in Grand Rapids, MI, Carrier Law provides personalized estate planning and elder law services to West Michigan families. David Carrier and his team help clients establish wills, family trusts,…

HQ Grand Rapids, MI#15 of 32 davidcarrierlaw.com Tel 6167742424 Est. 1990

The Law Offices of David L. Carrier P.C. is a Grand Rapids, Michigan-based personal injury firm running 9 technologies across 7 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), The Law Offices of David L. Carrier P.C. ranks #2767 and outperforms 59% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
59.3% Percentile
#2767 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 9 tools detected
CMS 1
Email Infrastructure 1
JS Library 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Dean Law Firm, LLC 37.5 100.0% Basic Tech Adopters
None 30.5 100.0% Basic Tech Adopters
Idahoinsuranceforless 30.5 100.0% Basic Tech Adopters
Hwphillips 24.0 100.0% Basic Tech Adopters
Stevens Martin Vaughn & Tadych, PLLC 30.5 100.0% Basic Tech Adopters
Saberinsurance 30.5 100.0% Basic Tech Adopters
Iuainsurance 30.5 100.0% Basic Tech Adopters
Brokersis 27.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
35.5 F — Grand Rapids you
Mike Morse Law Firm 95.0 A+ 356 Southfield
Sommers Schwartz PC 83.3 A- 149 Southfield
Buckfire Law 93.8 A+ 129 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph
Office Locations 1 offices
Headquarters
Grand Rapids, MI
4965 East Beltline Ne, 49525

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