14F
Sophistication Index

Cotchett, Pitre & McCarthy

CP&M, specializes in litigation and trials, advocating for clients in cases that uphold just principles while ensuring a cost-effective approach.

HQ Burlingame, CA#1 of 6 Attorneys 52 cpmlegal.com Tel 6506976000 Est. 1994
Personal Injury

Cotchett, Pitre & McCarthy operates 23 offices across CA & California, backed by 4 technologies spanning 3 categories. Key investments include Facebook Pixel for analytics, Microsoft 365 for email infrastructure & Tailwind CSS for ui framework. The firm has 2 attorneys & 23 office locations, handling Personal Injury cases. Within the Awareness-Only Firms segment (7,198 firms), Cotchett, Pitre & McCarthy ranks #985 and outperforms 86% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
86.3% Percentile
#985 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 4 tools detected
Email Infrastructure 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Progressiveagent 10.5 100.0% Awareness-Only Firms
Briggs and Morgan 35.5 100.0% Awareness Leaders
bennwill.com 10.5 100.0% Awareness-Only Firms
patreon.com 13.5 100.0% Awareness-Only Firms
Taft Stettinius & Hollister Llp. 35.5 100.0% Awareness Leaders
jonathanmccardle.com 10.5 100.0% Awareness-Only Firms
Squiresinsurance 4.0 100.0% Minimalist Tech Users
Schonbrun Seplow Harris Hoffman & Zeldes 13.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
14.5 F 52 Burlingame you
Law Firm Of Rivers J. Morrell Iii, Apc 23.0 F 78 San Diego
Ehline Law Firm Personal Injury Attorneys 17.5 F 77 Santa Monica
Copete Law Firm 73.5 B 76 Santa Ana
Banafshe Law Firm, PC 68.0 B- 76 Los Angeles
Shakhnis Law 38.5 F 75 Los Angeles
Attorney Roster 2 found
NameLocationPractice
Frank Mario Pitre Tracy, California personal-injury

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