23F
Sophistication Index

Law Firm Of Rivers J. Morrell Iii, Apc

If you live in Orange County or any of the surrounding areas of Southern California, and you suffered an injury or lost a loved one as the result of someone else's negligence or wrongdoing, you can tu…

HQ San Diego, CA#137 of 286 Attorneys 78 rjmlawfirm.com Tel 6195126341
Personal Injury Auto Accidents Dog Bites Premises Liability Wrongful Death Nursing Home Abuse Elder Abuse Motorcycle Accidents +1

Law Firm Of Rivers J. Morrell Iii, Apc operates 64 offices across CA & California, backed by 10 technologies spanning 9 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & WordPress for cms. The firm has 2 attorneys & 64 office locations, handling Personal Injury, Auto Accidents, Dog Bites, Premises Liability cases. Law Firm Of Rivers J. Morrell Iii, Apc is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
6.5% Percentile
#6354 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 10 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Doncrawford 24.0 100.0% Engagement Specialists
Wilson Law Firm 9.5 100.0% Awareness-Only Firms
Huber & Palsir LLC 28.0 100.0% Basic Tech Adopters
Cutler & Associates 17.5 100.0% Engagement Specialists
Zausmer, P.C. 9.5 100.0% Awareness-Only Firms
biltonlaw.com 23.0 100.0% Basic Tech Adopters
Elginsurance 40.0 100.0% Basic Tech Adopters
Brown White & Osborn, LLP 4.0 100.0% Minimalist Tech Users
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
23.0 F 78 San Diego you
GJEL Accident Attorneys 69.5 B- 117 Orinda
Penney and Associates 59.5 C 116 Chico
Kubota & Craig 24.0 F 114 Irvine
Lessem, Newstat & Tooson, LLP 34.5 F 114 Los Angeles
Woods Williford Personal Injury Attorneys 68.5 B- 112 Irvine
Attorney Roster 2 found
NameLocationPractice
Rivers Judson Morrell III Tracy, California personal-injury
Office Locations 64 offices

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