60C
Sophistication Index

Penney and Associates

Personal Injury Lawyer for Penney and Associates. Our Firm handles personal injury cases throughout California, including offices in Santa Clara, Newport Beach, Sacramento, Roseville, Rocklin, Chico …

HQ Chico, CA#1 of 8 Attorneys 116 penneylawyers.com Tel 5308992777 Est. 1992

Penney and Associates operates 59 offices across CA & California, backed by 16 technologies spanning 12 categories. Key investments include Google Analytics for analytics, CallRail for call tracking & WordPress for cms. The firm has 5 attorneys & 59 office locations. Penney and Associates is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
39.8% Percentile
#3513 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
JS Library 1
Page Builder 1
Performance 1
Programming Language 1
PHP
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ellis Law 76.0 100.0% Conversion-Focused Firms
dessausurelaw.com 76.0 100.0% Conversion-Focused Firms
Debt Fighters 57.8 100.0% Conversion-Focused Firms
injuryvalaw.com 76.0 100.0% Conversion-Focused Firms
bossartlaw.com 76.0 100.0% Conversion-Focused Firms
willoughbyfirm.com 76.0 100.0% Conversion-Focused Firms
barashlaw.net 76.0 100.0% Conversion-Focused Firms
schwarzwaelderlaw.com 76.0 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Microsoft Clarity · YouTube
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
59.5 C 116 Chico you
Sharifi Firm APC 34.5 F 168 Sacramento
DeWitt Algorri & Algorri 41.0 D 159 Pasadena
Law Offices of Samer Habbas & Associates 83.5 A- 157 Irvine
Curtis Legal Group 91.8 A+ 157 Modesto
Panish Shea & Boyle 90.0 A+ 137 Los Angeles
Attorney Roster 5 found
NameLocationPractice
Dillon R. Whitsett Tracy, California personal-injury
Frederick William Penney Tracy, California personal-injury
Garrett Penney Tracy, California personal-injury
Stewart P Galbraith Vacaville, California personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog