34F
Sophistication Index

CowanGates

HQ Richmond, VA#25 of 64 cowangates.com Tel 8043209100

CowanGates is a Richmond, Virginia-based personal injury firm running 10 technologies across 9 categories. Key investments include Facebook Pixel for analytics, Gravity Forms for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), CowanGates ranks #2957 and outperforms 56% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
56.5% Percentile
#2957 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 10 tools detected
CMS 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Mitra Firm 38.5 100.0% Basic Tech Adopters
Klhinsurancellc 30.5 100.0% Basic Tech Adopters
Omahonyinsurance 30.5 100.0% Basic Tech Adopters
Madden & Associates 34.5 100.0% Basic Tech Adopters
Rocketcityinsurance 30.5 100.0% Basic Tech Adopters
santarosa-lawyer.com 35.5 100.0% Basic Tech Adopters
gasparisandzembillas.com 30.5 100.0% Basic Tech Adopters
tedonemortonlaw.com 34.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F — Richmond you
Allen, Allen, Allen & Allen 92.0 A+ 213 Richmond
Marks & Harrison 82.5 A- 154 Richmond
Cooper Hurley Injury Lawyers 66.8 B- 77 Suffolk
Geoff McDonald & Associates 70.0 B 61 Richmond
Cantor Grana Buckner Bucci 61.5 C+ 53 Richmond
Office Locations 1 offices
Headquarters
Richmond, VA
1930 Huguenot Rd, 23235-4304

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim cowangates.com →