77B+
Sophistication Index

Toby Cole

Toby Cole is a lawyer based in Texas, specializing in family law and personal injury cases. With a focus on providing compassionate and personalized legal representation, Toby is dedicated to helping …

HQ Houston, TX#31 of 905 colelawtx.com Tel 8325394900
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Toby Cole is a Houston, Texas-based personal injury firm running 14 technologies across 11 categories. Key investments include Adobe Launch for analytics, Podium for chat & intake & All in One SEO for seo. Within the Conversion-Focused Firms segment (5,831 firms), Toby Cole ranks #887 and outperforms 85% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
84.8% Percentile
#887 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
roanokevirginialaw.com 77.0 100.0% Conversion-Focused Firms
J. Franklin Burns, PC 77.0 100.0% Conversion-Focused Firms
bbc-law.net 77.0 100.0% Conversion-Focused Firms
Harriss and Hartman 68.5 100.0% Conversion-Focused Firms
thekylawyer.com 77.0 100.0% Conversion-Focused Firms
The Ducos Law Firm, LLC 68.5 100.0% Conversion-Focused Firms
Marc L. Silverman 77.0 100.0% Conversion-Focused Firms
hansonlawonline.com 68.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
All in One SEO · Facebook Pixel
Engagement
40%
Podium
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
77.0 B+ — Houston you
McCormick Law Firm 28.0 F 1283 Euless
Arnold & Itkin, LLP 41.5 D 597 Houston
Bailey & Galyen, Attorneys at Law 81.5 A- 590 Dallas
McCathern Law Firm 80.8 A- 282 Dallas
Thompson Law 79.8 B+ 270 Dallas
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Houston, TX
1616 S Voss Rd, 77057-2637

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