44D
Sophistication Index

Passalacqua & Associates, LLC

Passalacqua & Associates provides experienced, aggressive legal representation in personal injury and criminal defense cases, dedicated to securing the best outcomes for clients.

HQ Utica, NY#1 of 3 cnytriallaw.com Tel +13155006425 Est. 2013
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Passalacqua & Associates, LLC is a Utica, New York-based personal injury firm running 7 technologies across 4 categories. Key investments include Facebook Pixel for analytics, CallRail for call tracking & WordPress for cms. Passalacqua & Associates, LLC is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
17.3% Percentile
#4823 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 7 tools detected
Call Tracking 2
CMS 1
Email Infrastructure 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
CaseyGerry 44.0 100.0% Conversion-Focused Firms
Sorey & Hoover, LLP 50.5 100.0% Conversion-Focused Firms
Aizenman Law Group 40.0 100.0% Conversion-Focused Firms
Youman & Caputo, LLC 30.5 100.0% Conversion-Focused Firms
California Personal Injury Attorneys 50.0 100.0% Conversion-Focused Firms
Burriss and Ridgeway 61.0 98.3% Conversion-Focused Firms
Kitay Law Offices 60.5 98.3% Conversion-Focused Firms
Curtis Legal Group 91.8 98.1% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
0%
Conversion
60%
CallRail · CallTrackingMetrics
Retention
0%
conversion stack (CallRail, CallTrackingMetrics)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
43.5 D — Utica you
Sullivan Papain Block McGrath & Cannavo P.C. 39.5 F 195 New York
Gair, Gair, Conason, et al 29.0 F 177 New York
Napoli Shkolnik PLLC 93.8 A+ 147 New York
Sepulveda 77.5 B+ 141 New York
The Rothenberg Law Firm, LLP 92.0 A+ 119 New York
Office Locations 1 offices
Headquarters
Utica, NY
7 Hopper Street, 13501

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