36F
Sophistication Index

Cherry & Irwin Law

Cherry & Irwin Trial Lawyers is a leading law firm in America specializing in personal injury and product liability cases. With over 150 years of combined experience, our team of experienced and aggre…

HQ Dothan, AL#3 of 8 cherryirwin.com Tel (334) 793-1000

Cherry & Irwin Law is a Dothan, Alabama-based personal injury firm running 12 technologies across 9 categories. Key investments include Google Analytics for analytics, Birdeye for chat & intake & All in One SEO for seo. Within the Basic Tech Adopters segment (6,792 firms), Cherry & Irwin Law ranks #2767 and outperforms 59% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
59.3% Percentile
#2767 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
philmoilanen.com 13.5 100.0% Awareness-Only Firms
Charley Gee 13.5 100.0% Awareness-Only Firms
tselnerlaw.com 13.5 100.0% Awareness-Only Firms
Indins 13.5 100.0% Awareness-Only Firms
Treelineinsurance 13.5 100.0% Awareness-Only Firms
thedavidlawoffice.com 13.5 100.0% Awareness-Only Firms
Rbrbenefitservices 13.5 100.0% Awareness-Only Firms
Ciaaz 13.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
80%
All in One SEO · Google Analytics · Google Tag Manager
Engagement
40%
Birdeye
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
35.5 F — Dothan you
Cory Watson Attorneys 67.5 B- 63 Birmingham
Hollis, Wright, Clay & Vail, P.C. 81.3 A- 40 Birmingham
Hare Wynn 66.5 B- 30 Birmingham
The Hamilton Firm 14.5 F 23 Montgomery
Prince Glover Hayes 74.0 B 20 Tuscaloosa
Office Locations 1 offices
Headquarters
Dothan, AL
163 West Main Street, 36301

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