What technology does Chappell, Chappell, & Newman use?

Chappell, Chappell, & Newman uses 14 technologies across 11 categories. Key tools include Google Tag Manager, CallRail, WordPress, Google Workspace & Microsoft 365.

How does Chappell, Chappell, & Newman rank among PI law firms?

Chappell, Chappell, & Newman ranks #4072 out of 5,831 firms in the Conversion-Focused Firms segment with a 53.5 Sophistication Index (C- grade), outperforming 30% of personal injury firms nationally.

How many attorneys does Chappell, Chappell, & Newman have?

Chappell, Chappell, & Newman has 3 offices across SC & South Carolina.

What is Chappell, Chappell, & Newman's digital marketing strategy?

Chappell, Chappell, & Newman covers 3 of 4 marketing funnel stages: Awareness, Engagement & Conversion. This comprehensive approach earns a C- technology grade.

What firms are similar to Chappell, Chappell, & Newman?

Firms comparable to Chappell, Chappell, & Newman in South Carolina include Lovely Law Firm, Roden Law, Goings Law Firm LLC & Law Office of Kenneth E. Berger. These firms share similar size and market position.

Chappell, Chappell, & Newman | C- Grade, 14 Tools

Chappell, Chappell, & Newman is a Columbia, South Carolina-based personal injury firm running 14 technologies across 11 categories. Key investments include Google Tag Manager for analytics, Ninja Forms for forms & CallRail for call tracking. The firm has 3 office locations. Chappell, Chappell, & Newman is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Technology Stack 14 tools detected

Analytics 1

Google Tag Manager

Call Tracking 1

CallRail

CMS 1

WordPress

Email Infrastructure 2

Google Workspace Microsoft 365

Fonts 2

Font Awesome Google Fonts

Forms 1

Ninja Forms

JS Library 1

jQuery

Maps 1

Google Maps

Performance 1

WP Rocket

Programming Language 1

PHP

UI Framework 2

Bootstrap Tailwind CSS

Tech Investment Profile vs. peer average

Gap Analysis vs. segment centroid

Analytics

on-par

Advertising

behind

Intake

on-par

CRM / Case

behind

SEO

behind

ahead

Content

ahead

Platform

behind

Your firm Segment avg

True Competitors by tech DNA similarity

Firm	Score	Similarity	Segment
Murphy & Prachthauser	38.5	100.0%	Basic Tech Adopters
Insurancecenterhelpline	39.5	100.0%	Basic Tech Adopters
Andrade Gonzalez LLP	20.0	100.0%	Basic Tech Adopters
Van De Poel & Levy LLP	10.5	100.0%	Awareness-Only Firms
Green Country Law Group	14.5	100.0%	Awareness-Only Firms
Boswell Law Firm	58.5	100.0%	Retention Innovators
Los Defensores	51.0	100.0%	Conversion-Focused Firms
Jacobs & Crumplar PA	44.0	100.0%	Retention Innovators

Funnel Coverage 3/4 stages

Awareness

40%

Google Tag Manager

Engagement

40%

Ninja Forms

Conversion

40%

CallRail

Retention

conversion stack (CallRail)

Technology Opportunities used by peers

Google Analytics

72.5% of Conversion-Focused Firms

Cloudflare Web Analytics

33.7% of Conversion-Focused Firms

Facebook Pixel

30.5% of Conversion-Focused Firms

Divi

29.3% of Conversion-Focused Firms

Google reCAPTCHA

28.9% of Conversion-Focused Firms

Local Competitors same state, similar size

Firm	Score	Grade	Attys	City
Chappell, Chappell, & Newman	53.5	C-	2	Columbia	you
Lovely Law Firm	77.5	B+	10	Myrtle Beach
Roden Law	58.5	C	9	Charleston
Goings Law Firm LLC	81.5	A-	9	Columbia
Law Office of Kenneth E. Berger	79.8	B+	9	Columbia
Duffy & Young, LLC	82.3	A-	9	Charleston

Attorney Roster 1 found

Name	Location	Practice
Mark D. Chappell	North Charleston, South Carolina	personal-injury

Office Locations 3 offices

Headquarters
Columbia, SC

Charleston, South Carolina

North Charleston, South Carolina

Chappell, Chappell, & Newman

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