48D
Sophistication Index

Carter Martling

HQ Irmo, SC#1 of 2 Attorneys 1 cartermartlingpc.com

Carter Martling is a Irmo, South Carolina-based personal injury firm running 17 technologies across 14 categories. Key investments include GoHighLevel for crm, Google Analytics for analytics & All in One SEO for seo. Carter Martling is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
21.9% Percentile
#4555 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
CMS 1
CRM 1
Email Infrastructure 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
ahead
SEO
ahead
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Maurer Law 44.0 100.0% Conversion-Focused Firms
Pcabreralaw 33.5 100.0% Conversion-Focused Firms
Cordell & Cordell 80.5 100.0% Retention Innovators
audulawfirm.com 58.8 98.8% Conversion-Focused Firms
James Law Group, 49.0 98.1% Retention Innovators
Lawyer Vince 44.0 97.6% Conversion-Focused Firms
Callahan Law, P.S, Inc. 40.5 97.6% Minimalist Tech Users
Abdallah Law 46.5 97.6% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
All in One SEO · Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · YouTube
Conversion
40%
GoHighLevel
Retention
0%
conversion stack (GoHighLevel)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
47.5 D 1 Irmo you
Lovely Law Firm 77.5 B+ 10 Myrtle Beach
Roden Law 58.5 C 9 Charleston
Goings Law Firm LLC 81.5 A- 9 Columbia
Law Office of Kenneth E. Berger 79.8 B+ 9 Columbia
Duffy & Young, LLC 82.3 A- 9 Charleston
Office Locations 1 offices
Headquarters
Irmo, SC
7437 College St, 29063

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Misty
Misty Firm Data Analyst