40F
Sophistication Index

Carter & Valle Law Firm

Carter & Valle Law Firm provides the Albuquerque, NM area with family law legal services and personal injury representation as well as insurance bad faith law, elder law, estate planning, and power of…

HQ Albuquerque, NM#34 of 83 carterlawfirm.com

Carter & Valle Law Firm is a Albuquerque, New Mexico-based personal injury firm running 12 technologies across 10 categories. Key investments include Facebook Pixel for analytics, Gravity Forms for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Carter & Valle Law Firm ranks #1965 and outperforms 71% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
71.1% Percentile
#1965 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
therollinsfirm.com 15.5 100.0% Awareness Leaders
Rolloinsurance 51.0 100.0% Basic Tech Adopters
Krentsel & Guzman Llp. 33.0 100.0% Basic Tech Adopters
Sherry Law Office 32.0 100.0% Basic Tech Adopters
Healthplusadvisors 43.5 100.0% Basic Tech Adopters
Lependorf & Silverstein 49.0 100.0% Basic Tech Adopters
Millerbeaumont 39.5 100.0% Basic Tech Adopters
Ellzey Kherkher Sanford Montgomery LLP 19.5 100.0% Minimalist Tech Users
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
39.5 F — Albuquerque you
Tawney, Acosta, & Chaparro 33.5 F 99 Las Cruces
Fine Law Firm 79.0 B+ 11 Albuquerque
McGinn, Montoya, Love & Curry, P.A. 10.5 F 7 Albuquerque
The Davis Kelin Law Firm 85.0 A 6 Albuquerque
Buchanan Law 76.5 B+ 6 Albuquerque
Office Locations 1 offices
Headquarters
Albuquerque, NM
8012 Pennsylvania Circle Northeast, 87110

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