10F
Sophistication Index

Caldwell Law Group

Caldwell Law Group is dedicated to advocating for the rights of individuals who have suffered injuries, specializing in workers' compensation and personal injury cases across Idaho and Washington.

HQ Lewiston, ID#3 of 3 caldwell-law.net
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Caldwell Law Group is a Lewiston, Idaho-based personal injury firm running 8 technologies across 7 categories. Key investments include Google Analytics for analytics, WordPress for cms & Microsoft 365 for email infrastructure. Caldwell Law Group is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
43.8% Percentile
#4049 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 8 tools detected
CMS 1
Email Infrastructure 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
eshawlaw.com 14.5 100.0% Awareness-Only Firms
beattieashmore.com 10.5 100.0% Awareness-Only Firms
Kenkeoinsurance 14.5 100.0% Awareness-Only Firms
Thesmithfamilylawfirm 24.0 100.0% Basic Tech Adopters
Roman & Roman, P.A. 13.5 100.0% Awareness-Only Firms
Twinshieldinsurance 10.5 100.0% Awareness-Only Firms
Ryan Duffy Law 10.5 100.0% Awareness-Only Firms
Casella Law Group 14.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
43.6% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
10.5 F — Lewiston you
Racine Olson Nye Budge & Bailey 57.5 C 12 Pocatello
Rice McGowan & Brandt 33.5 F 10 Boise
Bowers Law Firm 0.0 F 9 Rexburg
James, Vernon & Weeks, P.A. 0.0 F 7 Coeur D'Alene
Hepworth Holzer Llp. 63.5 C+ 6 Boise
Office Locations 1 offices
Headquarters
Lewiston, ID
2230 3rd Avenue North, 83501

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