Sophistication Index
Buchanan Williams & O'Brien, P.C.
Buchanan Williams & O'Brien (BWO) is a Missouri-based law firm specializing in personal injury cases. With over 40 years of experience, BWO has established itself as a trusted and proven team of attor…
Buchanan Williams & O'Brien, P.C. operates 6 offices across MO & Missouri, backed by 12 technologies spanning 10 categories. Key investments include Cloudflare Web Analytics for analytics, Intaker for intake software & Ninja Forms for forms. The firm has 2 attorneys & 6 office locations. Buchanan Williams & O'Brien, P.C. is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.
Technology Stack
12 tools detected
Analytics
2
CMS
1
Email Infrastructure
1
Fonts
2
Forms
1
Intake Software
1
JS Library
1
Page Builder
1
Programming Language
1
UI Framework
1
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| Roth & Khalife | 50.5 | 100.0% | Conversion-Focused Firms |
| Brokenspokeinsurance | 42.0 | 100.0% | Basic Tech Adopters |
| Frier Levitt | 53.5 | 100.0% | Conversion-Focused Firms |
| E5QUIRE LAW Inc. | 50.5 | 100.0% | Conversion-Focused Firms |
| Stanley Woodard Law Firm | 30.5 | 100.0% | Basic Tech Adopters |
| Hashemi Law Group | 40.5 | 100.0% | Basic Tech Adopters |
| DeBrun & Armstrong Law | 39.5 | 100.0% | Basic Tech Adopters |
| GibsonSingleton Virginia Injury Attorneys | 24.0 | 100.0% | Basic Tech Adopters |
Funnel Coverage
3/4 stages
Awareness
40%
Google Tag Manager
Engagement
40%
Ninja Forms
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities
used by peers
Google Analytics
Microsoft 365
CallRail
Facebook Pixel
Google reCAPTCHA
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| Buchanan Williams & O'Brien, P.C. | 57.5 | C | 9 | Saint Louis | you |
| jungle-law | 19.5 | F | 13 | Kansas City | |
| Knight Nicastro MacKay, LLC | 9.5 | F | 13 | Kansas City | |
| Johnson | 32.0 | F | 13 | Joplin | |
| Brydon, Swearengen & England | 33.5 | F | 13 | Jefferson City | |
| Monsees & Mayer, P.C. | 75.0 | B+ | 13 | Kansas City |
Attorney Roster
2 found
| Name | Location | Practice |
|---|---|---|
| Andrew S. T. Buchanan | Kansas City, Missouri | personal-injury |
| Walter Williams | Independence, Missouri | personal-injury |
Office Locations
6 offices
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