10F
Sophistication Index

Knight Nicastro MacKay, LLC

"Led by seasoned litigators, Knight Nicastro MacKay, LLC, has an established reputation for providing the expertise and resources that business owners need to resolve disputes in the 21st century. Wit…

HQ Kansas City, MO#72 of 83 Attorneys 13 knightnicastro.com Tel +1-816-396-0161
Business Litigation
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Knight Nicastro MacKay, LLC is a Kansas City, Missouri-based personal injury firm running 9 technologies across 7 categories. Key investments include Google Analytics for analytics, Amazon CloudFront for cdn & Webflow for cms. The firm handles Business Litigation cases. Knight Nicastro MacKay, LLC is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
31.6% Percentile
#4924 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 9 tools detected
Analytics 1
CMS 1
Email Infrastructure 2
Fonts 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
David L. McGuffey 13.5 100.0% Awareness-Only Firms
getinjuryanswers.com 9.5 100.0% Awareness-Only Firms
BG Law 29.0 100.0% Awareness Leaders
Kumussman 18.5 100.0% Awareness Leaders
lohmanlawgroupllc.com 13.5 100.0% Awareness-Only Firms
The Hoffmann Law Firm 24.0 100.0% Awareness-Only Firms
Lew Stevens LLP 13.5 100.0% Awareness-Only Firms
trlawyer.com 24.0 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
9.5 F 13 Kansas City you
SWMW Law 34.5 F 19 Saint Louis
Fowler Pickert Eisenmenger Norfleet 46.0 D 17 Kansas City
Kevin McManus Law 48.0 D 15 Kansas City
Finney Injury Law 32.5 F 14 Saint Louis
Royce Injury Lawyers 44.5 D 14 Kansas City
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Kansas City, MO
304 W 10th Street, 64105

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