83A-
Sophistication Index

Burnetti

Burnetti, P.A. has represented personal injury clients in Florida since 1994. Five office locations in Florida, A+ rating from BBB【 Free Consultation 】

HQ Lakeland, FL#2 of 29 burnetti.com Tel 8637774507 Est. 1994
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Founded in 1994, Burnetti combines 32 years of personal injury experience with a 19-tool technology stack across 14 categories. Key investments include Facebook Pixel for analytics, Juvo Leads for chat & intake & Gravity Forms for forms. Ranked #209 among 5,831 firms in the Conversion-Focused Firms segment, Burnetti outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
96.4% Percentile
#209 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 19 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Chubb Law 69.3 100.0% Conversion-Focused Firms
landlegalgroup.com 82.5 100.0% Conversion-Focused Firms
The May Firm 85.1 99.5% Conversion-Focused Firms
Thereyesfirm 76.0 99.4% Conversion-Focused Firms
simpleguidetoalabamapersonalinjury.com 59.5 99.4% Conversion-Focused Firms
Personal Injury Lawyers 59.5 99.4% Conversion-Focused Firms
Zavodnick & Lasky Personal Injury Lawyers 82.5 99.4% Conversion-Focused Firms
Hawk Law Group 82.5 99.4% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · Simpli.fi
Engagement
80%
Gravity Forms · Juvo Leads · Wistia
Conversion
40%
CallRail
Retention
0%
5 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
83.3 A- — Lakeland you
Morgan & Morgan 21.0 F 513 Orlando
Kanner & Pintaluga 90.0 A+ 369 Boca Raton
Searcy Denney Scarola Barnhart & Shipley PA 59.5 C 298 Tallahassee
Lipcon, Margulies & Winkleman, P.A. 83.3 A- 269 Miami
Wolfson Law Firm 82.5 A- 236 Miami
Office Locations 1 offices
Headquarters
Lakeland, FL
211 S. Florida Ave, 33801

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