82A-
Sophistication Index

Brumback & Ottem

Brumback & Ottem is a personal injury law firm located in Yakima Valley. They specialize in representing clients in cases related to car accidents, workers' compensation, and more. The lawyers at Brum…

HQ Union Gap, WA#1 of 1 brumbackottem.com
Claim Profile →

Brumback & Ottem is a Union Gap, Washington-based personal injury firm running 17 technologies across 12 categories. Key investments include Facebook Pixel for analytics, nGage for chat & intake & Gravity Forms for forms. Ranked #267 among 5,831 firms in the Conversion-Focused Firms segment, Brumback & Ottem outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
95.4% Percentile
#267 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
Call Tracking 2
Chat & Intake 1
CMS 1
Email Infrastructure 1
Email Security 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Blackburn Romey 79.8 98.6% Conversion-Focused Firms
apexfirm.com 81.5 98.6% Conversion-Focused Firms
Herschensohn Law 81.5 98.6% Conversion-Focused Firms
Hogan Hulet PLLC 44.0 98.5% Conversion-Focused Firms
Ace Law Group 65.0 98.5% Conversion-Focused Firms
Gilman & Bedigian 80.5 98.5% Retention Innovators
Grungo Colarulo 54.0 98.5% Conversion-Focused Firms
The Foster Firm 55.5 98.5% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · nGage
Conversion
60%
CallRail · CallTrackingMetrics
Retention
0%
5 paid tools conversion stack (CallRail, CallTrackingMetrics)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
82.5 A- — Union Gap you
Schauermann Thayer 41.0 D 58 Vancouver
Advocates Injury Attorneys 73.5 B 54 Seattle
Law Offices of Ilan N. Rosen Janfaza 40.5 D 54 Seattle
Park Chenaur & Associates Inc. 38.5 F 47 Federal Way
Evergreen Personal Injury Counsel 29.5 F 45 Tacoma
Office Locations 1 offices
Headquarters
Union Gap, WA
1905 Rainier Place, 98903

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim brumbackottem.com →