82A-
Sophistication Index

Herschensohn Law

Herschensohn Law Firm PLLC is a personal injury firm providing legal services to clients injured in vehicle accidents, maritime accidents and other personal injury accidents. Our team works uncompromi…

HQ Seattle, WA#6 of 147 Attorneys 8 zbhlaw.com Est. 2009
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Herschensohn Law operates 9 offices across WA & Washington, backed by 21 technologies spanning 16 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Intaker for intake software. The firm has 9 office locations. Ranked #439 among 5,831 firms in the Conversion-Focused Firms segment, Herschensohn Law outperforms 92% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
92.5% Percentile
#439 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 21 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Forms 1
Intake Software 1
JS Library 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Reviews 1
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Phoenix Accident and Injury Law Firm 82.5 99.2% Conversion-Focused Firms
ohiotiger.com 83.3 99.0% Conversion-Focused Firms
Demandmorelawfirm 82.0 99.0% Retention Innovators
Younglove Law Group Llp. 65.0 98.9% Conversion-Focused Firms
Beninato & Matrafajlo, LLC 74.0 98.9% Conversion-Focused Firms
Lone Star Injury Attorneys , PLLC 69.0 98.9% Conversion-Focused Firms
rololaw.com 65.0 98.9% Conversion-Focused Firms
Coluccio Law 66.0 98.9% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Hotjar
Conversion
60%
CallRail · Intaker
Retention
0%
4 paid tools conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
81.5 A- 8 Seattle you
Berry & Beckett, PLLP 0.0 F 12 Seattle
Pfau Cochran Vertetis Amala 82.5 A- 11 Seattle
Law Office of Gregory E. Price, P.S. 64.0 C+ 11 Vancouver
Armitage & Thompson, PLLC 34.5 F 10 Spokane
Adler & Giersch 24.0 F 10 Seattle
Attorney Roster 1 found
NameLocationPractice
Zachary B Herschensohn Everett, Washington personal-injury

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