46D
Sophistication Index

Boller & Vaughan

Boller & Vaughan is a Wisconsin personal injury law firm that has been serving clients since 2004. They are dedicated to providing aggressive legal representation to their clients and helping injury v…

HQ Madison, WI#6 of 19 bollervaughan.com Tel 6082680268
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Boller & Vaughan is a Madison, Wisconsin-based personal injury firm running 13 technologies across 11 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Boller & Vaughan ranks #1029 and outperforms 85% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
84.9% Percentile
#1029 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Hensleylaw 29.0 100.0% Basic Tech Adopters
wirthlawoffice.com 29.0 100.0% Basic Tech Adopters
Law Office of Jeremy Loew 34.5 100.0% Basic Tech Adopters
Rouxco 35.5 100.0% Basic Tech Adopters
Kauffmanins 15.5 100.0% Awareness Leaders
mcconnelllawoffices.com 20.3 100.0% Awareness Leaders
McLaughlin Law Firm, P.C. 29.0 100.0% Basic Tech Adopters
Romrell Dustin 38.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Wistia
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
46.0 D — Madison you
Hupy and Abraham 92.0 A+ 115 Milwaukee
Keller Swan Injury Attorneys 73.5 B 45 Neenah
Nicolet Law Office 77.5 B+ 35 Hudson
Rozek Law Offices, S.C. 0 F 23 Madison
Cannon & Dunphy, S.C. 66.0 B- 18 Brookfield
Office Locations 1 offices
Headquarters
Madison, WI
605 W Main St, 53703-2633

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