24F
Sophistication Index

Buchanan Ingersoll & Rooney PC

At Buchanan, we ask “How Can We?” We are a law firm that knows what it takes to protect, defend and advance our national and international clients’ business goals. We use our knowledge and experienc…

HQ San Diego, CA#138 of 286 Attorneys 1 bipc.com Tel 6193467585 Est. 1850
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Buchanan Ingersoll & Rooney PC is a San Diego, California-based personal injury firm running 5 technologies across 4 categories. Key investments include Google Analytics for analytics, Mimecast for email security & Font Awesome for fonts. Ranked #378 among 7,198 firms in the Awareness-Only Firms segment, Buchanan Ingersoll & Rooney PC outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
94.8% Percentile
#378 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 5 tools detected
Analytics 1
Google Analytics
Email Security 1
Mimecast
Fonts 2
Font Awesome Google Fonts
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Maslon 24.0 98.9% Awareness-Only Firms
Hudson Cook 24.0 98.8% Awareness-Only Firms
Updike, Kelly & Spellacy, P.C. 37.5 98.7% Awareness-Only Firms
Mcconnaughhay 28.0 98.6% Awareness Leaders
Buckner + Miles 24.0 98.5% Awareness-Only Firms
Fairfield and Woods, P.C. 24.0 98.4% Minimalist Tech Users
Winston & Strawn LLP 25.0 98.3% Awareness Leaders
Butler Vines & Babb 24.0 98.3% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Buchanan Ingersoll & Rooney PC 24.0 F 1 San Diego you
Raymond E. Frost & Associates 0.0 F 10 Fremont
Law Ofc Kim James Kakadelas 13.5 F 10 Carlsbad
DP Injury Attorneys 55.5 C 10 San Diego
Foldenauer Law Group, Aplc 20.0 F 10 San Diego
Singleton Schreiber 68.3 B- 10 Tustin
Office Locations 1 offices
Headquarters
San Diego, CA
600 W Broadway, 92101-3387

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