24F
Sophistication Index

Updike, Kelly & Spellacy, P.C.

HQ Hartford, CT#12 of 23 Attorneys 1 uks.com Tel 8605482600
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Updike, Kelly & Spellacy, P.C. is a Hartford, Connecticut-based personal injury firm running 8 technologies across 6 categories. Key investments include Google Analytics for analytics, Cloudflare for cdn & Mimecast for email security. Ranked #76 among 7,198 firms in the Awareness-Only Firms segment, Updike, Kelly & Spellacy, P.C. outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
99.0% Percentile
#76 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 8 tools detected
Analytics 1
Google Analytics
CDN 1
Cloudflare
Email Security 1
Mimecast
Fonts 2
Font Awesome Google Fonts
JS Library 1
jQuery
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Fepins 9.5 100.0% Awareness-Only Firms
Rothstein Law Group PLC 9.5 100.0% Awareness-Only Firms
Frank 8.0 100.0% Minimalist Tech Users
5050Ins 13.5 100.0% Awareness-Only Firms
Law Office of Michael W. Patrick 9.5 100.0% Awareness-Only Firms
Familyinsuranceoftampa 9.5 100.0% Awareness-Only Firms
Goldberg Noone Abraham 10.5 100.0% Minimalist Tech Users
Ohanainsured 9.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Updike, Kelly & Spellacy, P.C. 24.0 F 1 Hartford you
Robinson Mahoney PLLC 39.5 F 10 Fairfield
Patrick Filan Lawyer 65.0 B- 10 Fairfield
Bartlett & Grippe, LLC 81.5 A- 10 Cheshire
Loughlin FitzGerald, P.C. 34.5 F 10 Wallingford
McCoy & McCoy 13.5 F 9 Branford
Office Locations 1 offices
Headquarters
Hartford, CT
100 Pearl St FL 17, 06103-4511

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Misty
Misty Firm Data Analyst