24F
Sophistication Index

Biggs & Gunst

HQ Ann Arbor, MI#6 of 15 Attorneys 9 biggsgunst.com

Biggs & Gunst operates 10 offices across MI & Michigan, backed by 9 technologies spanning 9 categories. Key investments include Google Analytics for analytics, UserWay for accessibility & Amazon CloudFront for cdn. The firm has 10 office locations. Ranked #76 among 7,198 firms in the Awareness-Only Firms segment, Biggs & Gunst outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
99.0% Percentile
#76 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 9 tools detected
accessibility 1
Analytics 1
Email Infrastructure 1
JS Library 1
Maps 1
Structured Data 1
UI Framework 1
Widgets 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Attorney Mark Rufo PC 13.5 100.0% Awareness-Only Firms
revolutionlawplc.com 9.5 100.0% Awareness-Only Firms
gusmanlaw.com 9.5 100.0% Awareness-Only Firms
Winsten Law Group 9.5 100.0% Awareness-Only Firms
Roberts, Basnuevo, & Macias, P.A. 24.0 100.0% Awareness-Only Firms
prestondaylaw.com 20.0 100.0% Awareness-Only Firms
Ralph C. "Red Dog" Jones, PC 9.5 100.0% Awareness-Only Firms
Brent J. Spinks Attorney at Law 9.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
24.0 F 9 Ann Arbor you
Gergely Law Offices, P.C. 24.0 F 13 Schoolcraft
Robert C. Gardella, PLLC 64.0 C+ 13 Brighton
Goodwin & Scieszka 73.5 B 13 Birmingham
Cline, Cline & Griffin 13.5 F 13 Flint
Logeman Iafrate & Logeman, P.C. 13.5 F 13 Ann Arbor
Attorney Roster 1 found
NameLocationPractice
Brandon Michael Biggs Warren, Michigan personal-injury

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