67B-
Sophistication Index

batricelawfirm.com

Attorneys 28 batricelawfirm.com

batricelawfirm.com is a personal injury law firm with a B- technology grade. Key investments include Facebook Pixel for analytics, ApexChat for chat & intake & Ninja Forms for forms. The firm has 2 attorneys & 28 office locations. Within the Conversion-Focused Firms segment (5,831 firms), batricelawfirm.com ranks #1999 and outperforms 66% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
65.7% Percentile
#1999 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Moudgil Law Firm 64.5 100.0% Conversion-Focused Firms
mcconnellfamilylaw.com 61.0 100.0% Conversion-Focused Firms
ratliffjackson.com 60.0 100.0% Basic Tech Adopters
Perlmutter & Schuelke, PLLC 69.3 100.0% Conversion-Focused Firms
The Issa Castro Law Firm | Personal Injury & Criminal Defense Atlanta, GA 71.0 100.0% Conversion-Focused Firms
Wall & Wall Attorneys at Law PC 60.5 99.0% Conversion-Focused Firms
Rosenberg & Rodriguez PLLC 76.0 98.7% Conversion-Focused Firms
morrisonandbarnes.com 42.0 98.6% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
ApexChat · Ninja Forms
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 2 found
NameLocationPractice
Paul Alexander Batrice San Angelo, Texas personal-injury

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