38F
Sophistication Index

Bates & Riordan, LLP

HQ Quincy, MA#2 of 5 Attorneys 16 batesriordan.com Tel 6173288080

Bates & Riordan, LLP operates 10 offices across MA & Massachusetts, backed by 14 technologies spanning 12 categories. Key investments include Google Analytics for analytics, WPForms for forms & WordPress for cms. The firm has 3 attorneys & 10 office locations. Within the Basic Tech Adopters segment (6,792 firms), Bates & Riordan, LLP ranks #2204 and outperforms 68% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
67.6% Percentile
#2204 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Infinitysatx 32.0 100.0% Basic Tech Adopters
Gelbstein & Associates, PLLC 27.0 100.0% Basic Tech Adopters
Personal Injury Lawyer Los Angeles 32.0 100.0% Basic Tech Adopters
Schmit Law Firm LLC 43.5 100.0% Basic Tech Adopters
Miller Pitt Feldman & Mcanally PC 43.5 100.0% Basic Tech Adopters
Kent Hazzard & Freeman 27.0 100.0% Basic Tech Adopters
McIntyre Stein PLLC 32.0 100.0% Basic Tech Adopters
vhdlaw.com 44.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
60%
Vimeo · WPForms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
38.5 F 16 Quincy you
Pulgini & Norton, LLP 35.5 F 24 Braintree
Naumes Law Group 73.5 B 20 Milton
Gregg, Hunt, Ahern & Embry 14.5 F 18 Lexington
Mazow 82.5 A- 18 Salem
Kiley Law Group, 83.3 A- 18 Andover
Attorney Roster 3 found
NameLocationPractice
Deborah Bates Riordan Lowell, Massachusetts personal-injury
Theodore Francis Riordan Lowell, Massachusetts personal-injury

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