14F
Sophistication Index

Gregg, Hunt, Ahern & Embry

HQ Lexington, MA#1 of 3 Attorneys 18 ghaelaw.com Tel 6174941920

Gregg, Hunt, Ahern & Embry operates 10 offices across MA & Massachusetts, backed by 9 technologies spanning 6 categories. Key investments include Google Workspace for email infrastructure, Google Fonts for fonts & FindLaw/Thomson Reuters for legal marketing. The firm has 3 attorneys & 10 office locations. Within the Awareness-Only Firms segment (7,198 firms), Gregg, Hunt, Ahern & Embry ranks #985 and outperforms 86% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
86.3% Percentile
#985 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 9 tools detected
Email Infrastructure 2
Fonts 1
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
bellonlawgroup.com 25.0 100.0% Awareness Leaders
Howie Law Firm LLC 14.5 100.0% Awareness-Only Firms
schupaklawfirm.com 14.5 100.0% Awareness-Only Firms
hahnattorneys.com 14.5 100.0% Awareness-Only Firms
Kraft Davies, PLLC 25.0 100.0% Awareness Leaders
southernhillslaw.com 14.5 100.0% Awareness-Only Firms
fordlawoffices.com 34.5 100.0% Retention Innovators
Holzberg Legal 14.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
60%
FindLaw/Thomson Reuters · Justia
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
14.5 F 18 Lexington you
Santoro & Gray 60.0 C+ 27 Boston
Law Offices of Michael O. Smith 32.0 F 25 Boston
Swartz & Swartz, P.C. 66.5 B- 25 Boston
Pulgini & Norton, LLP 35.5 F 24 Braintree
Naumes Law Group 73.5 B 20 Milton
Attorney Roster 3 found
NameLocationPractice
Jacquelyn E. Bumbaca Cambridge, Massachusetts personal-injury
William F. Ahern Jr. Cambridge, Massachusetts personal-injury

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Misty
Misty Firm Data Analyst