Website & Content Platforms for Law Firms

231 technologies detected across 37,000+ PI law firms

A personal injury firm's website is its primary marketing asset. The content platform — whether a CMS, page builder, or custom development stack — determines how quickly the firm can publish new pages, update attorney profiles, and respond to algorithm changes with content improvements. Platform choice is often the first and most consequential technology decision a firm makes.

WordPress dominates PI firm websites, running on the majority of firm sites we track. Its flexibility, plugin ecosystem, and SEO-friendliness make it the default choice for legal marketing agencies and in-house digital teams alike. Common companion tools include page builders like Elementor and Divi, which allow non-developers to design landing pages without writing code.

A smaller but significant share of PI firms use legal-specific CMS platforms built by companies like Scorpion, Consultwebs, and Foster Web Marketing. These managed platforms trade customization for ease of use — they handle hosting, SEO configuration, and content updates on behalf of the firm. They're especially common among mid-size firms that don't have in-house digital marketing staff.

Platform sophistication correlates with content output. Firms running flexible CMS setups publish more pages, update content more frequently, and tend to have more robust local SEO footprints. For technology vendors, platform detection is a useful signal for identifying which firms have the technical infrastructure to integrate new tools versus which are locked into closed managed systems.

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Showing 33 of 231 technologies
# Technology Category Firms Adoption Avg SI
1 WordPress CMS 20,070
56.9%
40.3
2 Google Fonts Fonts 16,445
46.6%
33.2
3 Font Awesome Fonts 14,159
40.1%
36.9
4 Gravity Forms Forms 4,953
14.0%
56.2
5 Elementor Page Builder 4,762
13.5%
36.6
6 Contact Form 7 Forms 4,281
12.1%
41.4
7 Divi Page Builder 3,552
10.1%
47.4
8 YouTube Video Hosting 2,278
6.5%
48.5
9 GoDaddy Website Builder CMS 1,951
5.5%
15.2
10 WPBakery Page Builder 1,885
5.3%
37.3
11 Adobe Fonts Fonts 1,871
5.3%
25.7
12 Wix CMS 1,735
4.9%
8.8
13 Slider Revolution Page Builder 1,631
4.6%
33.7
14 Squarespace CMS 1,311
3.7%
8.4
15 Beaver Builder Page Builder 925
2.6%
31.9
16 WPForms Forms 867
2.5%
49.4
17 Avada Page Builder 774
2.2%
35.6
18 Vimeo Video Hosting 600
1.7%
47.0
19 Ninja Forms Forms 390
1.1%
55.7
20 Webflow CMS 371
1.1%
26.5
21 Wistia Video Hosting 313
0.9%
68.8
22 Oxygen Builder Page Builder 272
0.8%
45.3
23 HubSpot CMS Hub CMS 270
0.8%
57.5
24 Drupal CMS 215
0.6%
35.6
25 Weebly CMS 190
0.5%
12.9
26 HubSpot Forms Forms 154
0.4%
61.8
27 JotForm Forms 131
0.4%
36.3
28 Joomla CMS 115
0.3%
12.9
29 Astro CMS 115
0.3%
15.6
30 Brightcove Video Hosting 85
0.2%
72.3
31 GeneratePress Page Builder 55
0.2%
33.5
32 Unbounce Landing Pages 32
0.1%
58.9
33 Typeform Forms 23
0.1%
53.7