83A-
Sophistication Index

Warnock MacKinlay Law

Warnock MacKinlay Law, PLLC specializes in personal injury cases and has extensive experience in this area. We have a team of experienced attorneys and a network of resources to help build strong case…

HQ Scottsdale, AZ#2 of 29 youraccidentlawyer.com Est. 1989
Claim Profile →

Founded in 1989, Warnock MacKinlay Law combines 37 years of personal injury experience with a 16-tool technology stack across 12 categories. Key investments include Facebook Pixel for analytics, The Trade Desk for advertising & ApexChat for chat & intake. Ranked #209 among 5,831 firms in the Conversion-Focused Firms segment, Warnock MacKinlay Law outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
96.4% Percentile
#209 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Ad Fraud 1
Advertising 1
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Shook & Stone 86.3 99.0% Conversion-Focused Firms
Walton Law Firm 49.0 98.5% Conversion-Focused Firms
Themedicarestore 71.8 98.3% Conversion-Focused Firms
attorneyharrell.com 82.3 98.0% Conversion-Focused Firms
Beach Accident Attorneys 81.5 98.0% Conversion-Focused Firms
beltzandbeltz.com 66.5 98.0% Conversion-Focused Firms
Gonzalez & Cartwright 65.3 98.0% Conversion-Focused Firms
Johnson Attorneys Group Injury & Accidents 85.3 98.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · The Trade Desk
Engagement
60%
ApexChat · VWO
Conversion
60%
CallRail · ClickCease
Retention
0%
3 paid tools conversion stack (CallRail, ClickCease)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
83.3 A- — Scottsdale you
Palumbo Wolfe & Palumbo 13.5 F 69 Phoenix
Skousen Sksen Glbrndsen Ptence 68.5 B- 57 Mesa
Lamber Goodnow Injury Lawyers 54.5 C- 56 Phoenix
Plattner Verderame 82.3 A- 53 Phoenix
Kelly Law Team 33.8 F 52 Phoenix
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Scottsdale, AZ
7135 East Camelback Road, 85251

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim youraccidentlawyer.com →