28F
Sophistication Index

Willis Towers Watson

HQ Dallas, TX#115 of 250 Attorneys 1 wtwco.com Tel 214-530-4200

Willis Towers Watson is a Dallas, Texas-based personal injury firm running 14 technologies across 10 categories. Key investments include Facebook Pixel for analytics, Miro for collaboration & OneTrust for compliance. Ranked #195 among 10,175 firms in the Minimalist Tech Users segment, Willis Towers Watson outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Minimalist Tech Users 10175 firms
98.1% Percentile
#195 Rank in segment
2.2 Segment avg SI

Firms with minimal tool investment and no active marketing funnel stages.

Technology Stack 14 tools detected
Analytics 1
collaboration 1
Compliance 1
documents 1
Email Infrastructure 2
file_storage 1
Box
project_management 3
UI Framework 2
video_conferencing 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Adeccogroup 14.5 98.6% Minimalist Tech Users
Weil, Gotshal & Manges LLP 14.5 98.4% Minimalist Tech Users
Mayer Brown 28.0 98.2% Minimalist Tech Users
Thompson Hine Llp. 28.0 98.2% Minimalist Tech Users
Thompson & Knight 14.5 98.0% Minimalist Tech Users
Holland & Knight Llp. 28.0 98.0% Minimalist Tech Users
Super Lawyers 33.0 96.8% Awareness-Only Firms
Exxon Mobil Corporation 42.5 96.8% Minimalist Tech Users
Funnel Coverage 1/4 stages
Awareness
40%
Facebook Pixel
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
25.8% of Minimalist Tech Users
Wix
12.9% of Minimalist Tech Users
Sentry
11.7% of Minimalist Tech Users
Local Competitors same state, similar size
FirmScoreGradeAttysCity
28.0 F 1 Dallas you
Nemeroff Law Firm 33.5 F 10 Houston
Packard Law Firm 26.0 F 10 San Antonio
The Matthews Firm 9.5 F 10 Houston
Reaud Morgan & Quinn 73.5 B 10 Beaumont
The Erwin Law Firm, LLP 9.5 F 10 San Marcos

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Misty
Misty Firm Data Analyst Top Law Dog