60C
Sophistication Index

Whiteford, Taylor & Preston LLP

HQ Wilmington, DE#5 of 31 wtplaw.com
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Whiteford, Taylor & Preston LLP is a Wilmington, Delaware-based personal injury firm running 11 technologies across 9 categories. Key investments include Crazy Egg for analytics, Cloudflare for cdn & OneTrust for compliance. Ranked #256 among 6,792 firms in the Basic Tech Adopters segment, Whiteford, Taylor & Preston LLP outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
96.2% Percentile
#256 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
CDN 1
Compliance 1
Email Security 1
Fonts 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Mjhallandcompany 34.5 100.0% Awareness Leaders
Crmgrp 37.5 100.0% Basic Tech Adopters
whitefordlaw.com 59.5 100.0% Basic Tech Adopters
The Rodriguez Law Firm, APC 14.5 100.0% Awareness-Only Firms
McCarter & English Llp. 35.5 100.0% Awareness Leaders
Law Offices of Patrick J. Mullaney, P.C. 0.0 100.0% Minimalist Tech Users
The Property People FL 18.5 100.0% Awareness Leaders
bratchermartin.com 23.5 99.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
60%
Crazy Egg · Vimeo
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
59.5 C — Wilmington you
Schwartz and Schwartz, Attorneys at Law, P.A. 42.5 D 9 Dover
Pratcher Krayer 78.8 B+ 5 Wilmington
Office Locations 1 offices
Headquarters
Wilmington, DE
405 N King St Ste 600, 19801-3700

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