20F
Sophistication Index

Urban & Taylor SC

HQ Milwaukee, WI#30 of 55 Attorneys 3 wisconsininjury.com Tel 4149061700

Urban & Taylor SC is a Milwaukee, Wisconsin-based personal injury firm running 12 technologies across 10 categories. Key investments include Google Tag Manager for analytics, UserWay for accessibility & WordPress for cms. The firm has 2 attorneys & 4 office locations. Ranked #488 among 7,198 firms in the Awareness-Only Firms segment, Urban & Taylor SC outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
93.2% Percentile
#488 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 12 tools detected
accessibility 1
Analytics 1
CMS 1
Email Infrastructure 1
JS Framework 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
cahillesq.com 9.5 100.0% Awareness-Only Firms
myaffordableattorney.com 9.5 100.0% Awareness-Only Firms
Bradshaw Law LLC 13.5 100.0% Awareness-Only Firms
Andrade Law 9.5 100.0% Awareness-Only Firms
Kelsey Law Office 14.5 100.0% Awareness-Only Firms
Bordulislaw 9.5 100.0% Awareness-Only Firms
Solotoff Law 9.5 100.0% Awareness-Only Firms
Barreto Law Firm LLC 9.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
20.0 F 3 Milwaukee you
Law Office of Paul M. Marriett 33.5 F 10 Cudahy
Jeffrey M. Goldberg Law Offices 10.5 F 10 Milwaukee
Fox & Fox Sc 32.0 F 9 Monona
Pemberton Personal Injury Law Firm 92.0 A+ 9 Baraboo
Hammett, Bellin & Oswald, LLC 76.0 B+ 9 Neenah
Attorney Roster 2 found
NameLocationPractice
Scott Taylor Madison, Wisconsin personal-injury
Office Locations 4 offices
Headquarters
Milwaukee, WI
4701 N Port Washington Rd Fl 4, 53212-1050

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